This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new marke...(展开全部)

This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new marke...(展开全部)

乔治•S•戴伊，宾夕法尼亚大学沃顿商学院营销学教授，麦克技术创新研究所联合主任。他的研究领域主要为营销、科技创新的管理、战略规划、组织改变，以及全球市场上的竞争策略。在执教沃顿商学院之前，曾任教于多伦多大学、斯坦福大学、瑞士洛桑管理学院（IMD）及加拿大西安大略大学，客座任教于麻省理工学院、哈佛大学及伦敦商学院。他也曾担任美国营销协会主席，并在诸多公司担任咨询师，如通用电气、IBM、美敦力、默克集团及戈尔公司等。 他的著作曾获得无数的荣誉，并因在营销领域上的卓越贡献，荣获查尔斯•库利奇奖（Charles Coolidge Parlin Award）与保罗•康弗斯奖（Paul Converse Award），以及营销科学学会与麦格劳•希尔联合颁赠的杰出营销教育奖。作为为企业、政府和学术团体提供营销管理、战略规划和竞争策略提供顾问咨询的专家，他对企业如何...(展开全部)

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to chan...(展开全部)

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain qua...(展开全部)

Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain qua...(展开全部)

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model...(展开全部)

Alexander，瑞士洛桑大学博士，同时是一位作家，演讲家，商业模式设计顾问。Alex从2000年以来既开始研究商业模式主题，通过在全球商业模式领域引入BMC方法，确立了其领域领袖的地位。系统和实用的BMC创新方法，正在在全球范围内帮助高管及创业家更好的理解他们的商业 ，通过商业模式的创新确立企业的竞争优势。这一方法已被3M，Telenor，IBM，Deloitte, Telenor，Ericsson，Capgemini，Huawei等企业所应用。在Alex的职业生涯中，他一直关注技术，媒体，电信和零售等行业。2011年2月22日，Alex应Google邀请，在Authors@Google中演讲了《Business Model Generation》。 中文官网：http://www.bizmodel.org

Alexander，瑞士洛桑大学博士，同时是一位作家，演讲家，商业模式设计顾问。Alex从2000年以来既开始研究商业模式主题，通过在全球商业模式领域引入BMC方法，确立了其领域领袖的地位。系统和实用的BMC创新方法，正在在全球范围内帮助高管及创业家更好的理解他们的商业 ，通过商业模式的创新确立企业的竞争优势。这一方法已被3M，Telenor，IBM，Deloitte, Telenor，Ericsson，Capgemini，Huawei等企业所应用。在Alex的职业生涯中，他一直关注技术，媒体，电信和零售等行业。2011年2月22日，Alex应Google邀请，在Authors@Google中演讲了《Business Model Generation》。 中文官网：http://www.bizmodel.org

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model...(展开全部)